The Challenge
What PurpleX Was Facing
PurpleX was generating qualified US leads but losing them during the proposal and evaluation stage. Their sales portal forced prospects to navigate complex configuration options without guidance, and proposal documents were dense PDFs that failed to communicate ROI clearly. Sales cycles were running past 90 days with high drop-off at the proposal stage.
The Solution
What We Built
We redesigned the proposal experience as an interactive web journey rather than a static document. A guided configuration tool helped prospects build their own use case, dynamically generating ROI projections from their inputs. The portal was simplified with a dedicated evaluation hub, case study access, and a clear next-step CTA on every page.
Results
Measurable Outcomes
✓35% improvement in pipeline conversion from proposal to close
✓Average sales cycle reduced from 94 days to 61 days
✓Proposal engagement time (portal sessions) increased 2.8x