uxdesign.agency is the US practice of UIDB — a specialist digital agency with over a decade of experience designing and building digital products for startups, scale-ups, and enterprise clients.
We founded our US UX practice around a core belief: most product design fails not because designers can't create beautiful interfaces, but because they don't deeply understand the people who will use them. Great UX starts with great research.
Our team combines UX researchers, interaction designers, and product strategists who work together on every engagement. We don't separate research from design — they're the same process. Our researchers inform our designers in real time, and our designers feed insights back to research as prototypes are tested.
We work with US companies across B2B SaaS, fintech, healthtech, marketplace platforms, and e-commerce. Our clients typically come to us when they know their product could be performing better but aren't sure what to fix — or when they're building something new and want to get the UX right from the start.
What makes us different: we're practitioners who think in terms of business outcomes, not just design deliverables. Every project we take on has clear success metrics defined upfront, and we measure our work against those metrics — not just deliverables shipped.
Research First
We don't design based on assumptions. Every significant design decision is grounded in user research, behavioral data, or validated hypotheses.
Outcomes Over Deliverables
We measure our work by conversion rates, activation metrics, and NPS — not Figma files delivered. Design is a means to a business end.
Collaborative Process
The best results come from tight collaboration with your team. We involve your stakeholders, developers, and users throughout the design process.
Accessible by Default
We design to WCAG 2.1 AA standards on every project. Accessibility isn't a separate checklist — it's baked into our design system from the start.
Our Team
Or founded UIDB after more than a decade building digital products — as a full-stack developer, a UX practitioner, and a product entrepreneur. He brings a rare combination of technical depth and design thinking to every client engagement, and sets the strategic direction for every project we deliver.
A UX strategist with over a decade of experience across digital product design, interaction design, and user research. Itai has led UX programmes for companies ranging from early-stage SaaS to listed financial services firms — always starting from user evidence, never from assumption.
Daniel is our lead UI designer, responsible for the visual systems, component libraries, and interface patterns that bring UX strategy to life. His work spans enterprise dashboards, mobile applications, and consumer products, with a consistent focus on clarity and craft.