The Challenge
What PriceZ Was Facing
PriceZ was driving strong top-of-funnel traffic but the checkout was bleeding revenue — abandonment above 74%. US shoppers were dropping off between product comparison and purchase, overwhelmed by competing price data, weak trust signals at the moment of decision, and a checkout flow that demanded too many decisions before they could commit.
The Solution
What We Built
We ran A/B tests across six checkout variants to isolate the highest-impact changes. The redesign introduced a single-column comparison layout with progressive disclosure of pricing detail, clear trust signals at the point of decision, and a streamlined three-step checkout. Form fields were reduced from eleven to five with smart defaults handling the rest.
Results
Measurable Outcomes
✓29% lift in checkout conversion within 30 days of launch
✓Cart abandonment rate fell from 74% to 51%
✓Average order value increased 18% via improved upsell placement