The Challenge
What Mabat Viewer Was Facing
Mabat Viewer's geospatial platform was powerful but inaccessible. New US users faced a steep learning curve with no guidance, causing activation to stall — users would explore for a few minutes and leave without completing a meaningful action. Renewal rates were strong among power users, but the product could not convert new accounts.
The Solution
What We Built
We rebuilt the first-use journey around a progressive activation model. A guided tour highlighted three core workflows in the first session, with contextual tooltips appearing only at the right moments. Layer controls were reorganized by use case rather than technical category, and the map interface was simplified to surface the most-used tools without sacrificing depth.
Results
Measurable Outcomes
✓58% improvement in new user activation within the first session
✓Day-14 retention increased from 29% to 54%
✓New-user support requests fell 44%