The Challenge
What InnoCap Was Facing
InnoCap's medication management app was losing patients at every step of the daily care flow. Complex multi-tap logging, generic push notifications, and clinical terminology were creating enough friction to drive disengagement within the first two weeks.
The Solution
What We Built
We audited the full patient journey with moderated usability sessions and behavioral funnel analysis. We collapsed logging to a single tap, rewrote notification copy to be medication-specific and personalized, replaced clinical language with plain English, and designed progressive onboarding that delivered users' first successful log in under 90 seconds.
Results
Measurable Outcomes
✓34% increase in daily medication adherence across active users
✓Two-week retention improved from 41% to 79%
✓Support tickets from confused patients fell by 68%